XO Agency delivers a brand refresh with a complete website redesign and re-platform leveraging the Sitecore CMS and a content strategy focused on differentiation. Re-platforming to Sitecore offered distinct advantages for the company, including increased personalization capability and a component design system that could be extended throughout the site. This provided Point B with a destination to showcase its new brand language and to service customers with an experience that matches the level of service they expect from a world-class consulting firm.
XO crafted a cohesive brand platform, visual identity, and language for Point B, creating a new brand story and supporting messaging across consulting sectors. This effort generated a new brand language to inspire and resonate with both the market and Point B’s future employees and manifested itself in a new website and visual identity.
