Building a Brand for Ashland University
26/07/2023Innovative Website Approach to User Engagement & Conversion
26/07/2023
Isovera worked to create a unique, engaging experience for Expel‘s website that better aligned with its current brand and spoke directly to the target audience. We developed an information architecture focusing on customer needs. This was complemented by simplified infographics which aided customers in making informed decisions throughout the sales process. Additionally, we conducted a style guide photoshoot focused on company culture and employee experiences—the photos taken are now proudly displayed across the website.
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