The National Association of Healthcare Quality (NAHQ) wanted to develop a site that positioned them as a new entity for a new and evolving era of healthcare, at the forefront of elevating the profession and advancing the discipline of healthcare Quality & Safety.
Armed with analytics from the previous site, a deep dive on NAHQ’s four primary audiences and a website analysis of 15 of the largest associations in the country, we created a site designed to inform, equip, guide, inspire and connect users across and beyond the Quality & Safety continuum.
With a user-centric, mobile-first design, we completely re-architected the site, starting with a navigation that was interest-focused and highlighted the major benefits that NAHQ provides the industry and its thousands of association members.
The new site not only captures the elevated look and feel of the new NAHQ brand, but better positions NAHQ as the industry leader and trusted expert for both individuals and organizations, serving as an impressive introduction to those just learning about NAHQ and a source of deeper information and pride in being a Quality professional for those who have known us for years. It better positions and builds demand for our products and content, supports and enhances our sales efforts, and increases engagement, giving site visitors more reasons to come back and interact with us. In just the first month after launch, the site already had a 6% increase in pageviews, a 46% increase in engagement and a 32% increase in leads.
