We worked with the Naked Energy team on the company’s new positioning and website.
As Naked Energy Ltd’s brand communications and digital partner, our brief was to design and build a website that would reflect the company’s status as a leading British innovator in solar heat and power technology.
Informed by an extensive research phase including audience insights, persona profiling and content mapping, the new site not only reflects Naked Energy’s position in its field, but also its ambition for growth. How does it do this?
- Clear narrative and messaging
- A clean and impactful design
- Multi-language capability
- 3D renders to showcase Naked Energy’s Virtu technology
- A full end-to-end view of how the company supports organisations
- A hub for thought leadership and industry experience
- A suite of engaging and solution-driven case studies
Internally, the team has a website that is a dynamic marketing channel that integrates seamlessly with existing marketing tools. Of equal importance, the new site now has a significantly reduced carbon footprint compared to its previous website.
