Matthies Landwirtschaft is a 20th-generation German family farm and one of the country’s largest turf producers, with roots going back more than 400 years.
Turf e-commerce is one of the web’s most neglected corners. Producer sites tend to be dated and hard to navigate. This one is built to be the opposite: easy to explore, clear about how the grass types differ, and stocked with lawn care products for every season.
Every product comes with real guidance: step-by-step installation and care instructions, printable checklists, and seasonal advice that carries on by email.
The store follows the farming calendar, too: wildflower seeds in spring, rolled turf in summer, Christmas trees in winter, with the storefront re-staged around each season.
Grounded in the farm’s long tradition of sustainability, it sets a new benchmark for what a turf store can be. Quaandry handled the rebrand, copywriting, Shopify build and CRO.
Additional Credits:
> Mapa Barragán (Strategy, Creative Director)
> José Álvarez (Designer)
> Artur Schaefer (Photographer)
> Svein Hadsel Olsen (Photographer)
> Uwe Stelling (Photographer)
> Kai-Hendrik Schröder (Photographer)
> Florian Hofmann (Copywriter)
