Money3 is a specialist non-bank finance provider of personal loans and car loans. The company first opened its virtual doors in 2005, and since then has been facilitating loans for Australians and New Zealanders from all walks of life. Money3’s ethos and mission are centred around giving customers “a fair go” when they come up against barriers from other financial providers who may not view them as attractive loan seekers. Money3 approached Luminary intending to establish a more solid and recognisable brand and carve out a place in the market amongst leading non-band providers. The result was a website that reflected its recent brand refresh, with a cohesive design system and website flow that best communicated its key messages.