Batak is a reaction-based light chaser game where the player is challenged to hit targets that randomly light up as quickly as possible. TrunkBBI were tasked with the creation of a fun and engaging digital Batak game that would test users’ reaction times, hand eye coordination and stamina, as well as spreading awareness and celebrating Jack Daniels partnership with McLaren for the Formula One season. In our version of Batak, the user is pitted against ‘The Driver,’ who they must beat to the next target to rack up the maximum possible points with the potential to win prizes. The game not only entertained airport visitors but also effectively promoted Jack Daniels and McLaren‘s partnership for the Formula One season.
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