The iManage website was designed to better showcase the company’s products and services in a modern and user-friendly way. iManage is well-known as a leading provider of knowledge security and management. The existing website provided information on products and services, but the structure needed optimization, and the new site needed to better showcase the product and product benefits to appeal to emerging markets.
Marcel Digital and iManage collaborated to evaluate the existing site structure, improving the information architecture to inform a more user-friendly navigation. Both teams also worked to optimize page layouts in a more meaningful way, providing users with clearer information and updated product screenshots.
The updated website features an intuitive mega-navigation menu, eye-catching product photos, and clear calls to action that encourage visitors to explore the site further. The site was also optimized for search engines, making it easy for potential customers to find what they need.
The end result is a website that not only looks great but also provides a powerful platform for iManage to manage their business operations.
In the 30 days post-launch, traffic increased 20%+ year-over-year, and 10% over the month prior. The average time on site also improved by 8 seconds per visit, allowing the business development team more time to engage with active leads. Conversion rate also held steady immediately following site launch, with improvements expected in the coming months as more improvements are made to the optimization of page layouts.
