Aiming Higher for Houston through a New Donor-Centric Website
Knowing a compelling web presence is a major priority in today’s philanthropic landscape, Houston Public Library Foundation (HPLF) called upon Digital Pollen Collective to reenvision their website by elevating the donor experience and crafting a compelling new story. Together, we developed a premier donor journey, clear Messaging around funding, and a cohesive digital ecosystem between the Library and the Foundation – resulting in increased qualified traffic to the website, a doubled donation page conversion rate, and donors specifically citing the new, professional website as a reason they trusted the organization with their gift.
More than a redesign, the website has proven to be a core strategic investment, strengthening donor trust, clarifying impact, and proving that Houston Public Library Foundation is indeed ‘Aiming Higher for Houston.’
