Essentially a redesign, and yet we built Hamish & Andy’s new website from the ground up to optimise speed and performance, enhancing longevity. Housing a huge amount of content, heat-mapping helped us determine a new and simplified navigational structure, and updating search and filtering functionality has made it a significantly more user-friendly site. The overall look of the site is now also cleaner, and more modern, and Hamish & Andy and their huge audience are loving the result.