Quebec International distributes a weekly digital newsletter to over 7,700 subscribers. Along with a calendar of upcoming events, it features economic updates, press releases, highlights of local initiatives, and more. In January 2025, we launched our TikTok account with the goal of expanding our reach. We saw an opportunity to create a video version of the newsletter to engage a broader audience, not just business professionals.
The objective was to deliver quick updates to our TikTok, Instagram, LinkedIn and Facebook (stories only) followers, in less than a minute. We wanted to highlight the dynamic business environment of the Québec region and give our newsletter content a second life. That’s how Flash QI was born.
Each video is dynamic: images and videos are added in the background, subtitles allow viewers to watch it on mute, the tone is light, and funny stuffs are often added at the end of the videos. It’s short and sweet (less than a minute) and adapted for social media (portrait format).
From January to June, we got a total of around 40,000 views, 764 reactions and we reached over 11,400 people.
While each Flash QI ends with a call-to-action to subscribe to our newsletter (and the post includes one too), our main goal isn’t to turn followers into subscribers. That said, we’re proud to share that in just six months, the videos helped to grow our subscriber base from 7,552 to 7,712—a 2.12% increase.
This project focuses on efficient and scalable communication practices. We transform existing content and optimize it, extending its reach and giving more exposure to our activities. As we do everything by ourselves, using in-house tools and minimal equipment, in a conference room dedicated to shooting videos, no additional resources are required.
A few examples:
@quebecintl Retour sur la toute première édition de Québec Slush’D, un événement emblématique pour l’écosystème entrepreneurial technologique, qui a connu un immense succès avec plus de 500 participants. quebecslushd entrepreneuriat entreprendreqc quebec
♬ son original – Québec International – Québec International
https://www.instagram.com/p/DKo3McGN5aH/
https://www.linkedin.com/feed/update/urn:li:activity:731800
