Emagineer lets kids turn drawings into LEGO builds. Ahead of launching their app, we needed to create a waitlist. The website was conceived, designed and built by a core team within the agency. But with no functioning final app to demo, we decided to create excitement for and explain the concept. We had the idea to craft the core experience with bespoke illustrations and found music to match the design of each image. The functionality was intuitively intended to draw the user into the experience and prompt them to register for the BETA release.
