ELBLANDKLINIKEN is a regional health care network in Germany, combining hospitals, rehabilitation services, and specialized medical centers. Previously, its digital presence was spread across separate websites with different systems and visual identities.
To create a consistent and recognizable digital presence, the entire platform was redesigned by the digital agency ifabrik. The result is a modern TYPO3-based website ecosystem that united all facilities within one coherent design and one shared system.
A key objective of the relaunch was to present the healthcare network as one strong digital brand while improving usability and access to information. Patients, relatives, and jobseekers can now navigate the platform more easily and find relevant content through a cleaner structure and dedicated modules such as a clinic and department finder.
Another strength of the platform is the deep integration of external services. Job listings and a baby photo gallery are embedded directly into the website instead of linking to third-party platforms. In addition, a custom greeting card feature allows users to send messages to patients, creating a more personal and connected experience.
The new platform provides a scalable and future-ready foundation, improving usability, strengthening recruiting, and supporting digital services across the entire healthcare network.
