CRAFT Beer Market‘s old site treated every visitor the same. Takt rebuilt it around a geo-sensitive architecture that responds dynamically to where you are: location-specific menus, rotating tap selections, events, and a real-time announcement bar surfacing happy hour times and daily features with no developer involvement.
A homepage parallax scroll brings the full CRAFT experience to life through animated food, drink, and venue photography, while integrated reservation, takeout, delivery, and gift card flows are accessible from every page through a persistent header.
Launched to coincide with CRAFT’s first U.S. expansion into Dallas. A platform built to scale with the brand.
