A full website redesign for Branksome Hall, uniting innovation, IB excellence, and community through a modern, accessible, and scalable digital platform.

The project tackled a UX challenge unusual in institutional web work: unifying multiple microsites, a restrictive Blackbaud CMS, and 450+ pages of legacy content into a single cohesive WordPress platform without losing SEO equity. Each source site carried highly specific content requirements that didn’t fit traditional page templates, which put our modular atomic design system to the test. Six distinct audience journeys, a unified Shopify e-commerce experience merging two separate shops, and WCAG 2.2 compliance, all while expressing Branksome’s leadership in girls’ education.

The result is a site as operationally powerful for the internal team as it is compelling for every audience it serves.