beMarketing was tasked with a full website revamp for Essig Plumbing & Heating, a local HVAC and plumbing small business, with the goal of showcasing their services in an easy-to-navigate and aesthetically pleasing way. Not only did this job entail a full rebuild, but it also included a complete content overhaul. The new content incorporated a full search engine optimization strategy to help increase leads and web traffics. The new site structure and content were developed with a focus on the user easily finding the information they needed, leading to more conversions.