What is labneh? Have you ever heard of it? It is a low-fat, high-protein alternative to cream cheese, sour cream or Greek yoghurt. Yaza makes their creamy, delicious labneh the authentic way – using clean ingredients and traditional flavors. Their challenge was that they are offering a product that is not very well-known in North America. Labneh is very common in the Mediterranean for its bold flavor, health benefits, and convenience. After id8 tried the product, they shared Yaza’s passion, so they were especially excited to be able to design this site for them as part of their brand launch! Using parallax movement and 3D elements, this design is full of energy. The contrast of the colorful ingredients and images against the clean background is in reference to the product – simple and clean, but packed with flavor.