Propr Design worked closely with Greenspring Advisors, a Mayland-based financial advisory and corporate retirement firm, asses then transform their brand for the accelerated growth. Propr began the process by helping position the firm’s competitive advantage, then redesign, and build an all-new website to feature as the keystone for robust and ongoing comprehensive marketing efforts.
The website features a strategic information architecture aimed to segment visitors through a unique customer journey of helpful content and informative experiences. During the engagement, Propr focused on improving site authority by integrating SEO best practices and wrote clear, direct, and extensive copy that speaks to the customer in their language.
Overall the new brand and website have been very successful, with early signs of improved SEO, traffic, and visitor engagement. The final product excels at usability for both managers and visitors alike.