Yuh’s core ambition was to: “become the first platform for anyone who wants to achieve financial freedom by helping clients to spend smarter and invest more.” It would weave investing, saving and banking together in a way that broke down traditional barriers.
Swissquote wanted to demystify the world of stocks, shares, crypto and day-to-day banking. However, creating a product for previously unengaged users in an already highly competitive market wouldn’t be easy.
Investing in experience excellence
The Yuh team in Switzerland also showed us that behind the proposition was complex data that we had to make easy to understand, as well as delightful to engage with. This is true of our work where we can so often mistakenly think experience is all about design and style.
Designing a foundation for the future
We appreciated the app would form a foundation piece within a broader omni-channel strategy, so it’s future viability had to have scalability baked-in. This also meant the IA would need to be able to cope with future demands and, of course, expanding audience types.
Scaling without sacrificing unique experiences
We crafted an experience strategy that provided a roadmap for requirements development and integration. We even looked at how the design would be applied on physical debit cards to see if designs would translate well as well on and off screen.
An atomic approach
We applied an atomic approach so Yuh could scale. This meant creating a structure that could keep feeding the expansion of the proposition and the products within it.
Illustrating a universe
What delivered a unique style that would not only support and strengthen the brand but deliver a joyful feeling to every interaction with the website and app.
Impact
Yuh has 200k active monthly users, the app has a 4.7 store rating it and Yuh has been voted by the Swiss, above huge brands such as Revolut, as the number one neo-bank that will still operate successfully in the Swiss market tomorrow.
