WestPoint is a large, mission-driven financial services firm with a boutique feel. Through their extensive resources and peer-to-peer support, WestPoint empowers a network of financial professionals to provide comprehensive, personalized financial planning services to their clients.
Orbit’s team delivered a bold new site complete with strategic, search-optimized messaging, elevated design and smart UX enhancements. WestPoint’s content and site navigation was restructured to highlight their key services while still reflecting the firm’s culture.
