MetaSource is a business process automation partner that uses AI-powered solutions to modernize document-heavy operations for highly regulated industries, including mortgage and finance. Orbit Media Studios brought the company’s two separate, fragmented websites together into one cohesive digital hub.

The new site introduced an evolved brand, clarified MetaSource’s value proposition and created a stronger foundation for organic visibility and lead generation. Search data and SEO best practices guided the site structure, content strategy and messaging. Rather than broad, generic language, the copy focuses on the outcomes MetaSource delivers and the specific problems its audiences are trying to solve.

The project also included a major resource library migration to HubSpot, with a flexible custom content structure that organizes MetaSource’s resources, supports search visibility and makes future content easier to publish and manage. The result is one unified website built around the needs of both its audiences and search engines, and a scalable platform for content discovery and lead generation.