Oxa is the world’s first smart breathing wearable that acts as your personalised breathing coach, assisting its users to fall asleep easier and get a better night’s sleep, reduce stress and panic attacks, and help the body recover better after excessive exercise or injury.
R17 Ventures AG‘s goal was to build a website that appeals to biohackers and shows off just how technically advanced and scientific the product is while at the same time evoking emotion and adding a human touch to ensure that it resonates with consumers who are looking for a smart technology solution, like Oxa, to improve their quality of life.
We did this by building a custom Shopify store, using Figma to create a design that stands out from generic Shopify stores, creating the website UX and UI on Webflow, and importing the design as a theme into Shopify – harnessing the powerful aesthetics that the duo of Figma and Webflow have become known for, and the powerful eCommerce system and structure that Shopify provides. The results were a stunning eCommerce website that makes a statement.
