Lee Media Group utilized a variety of digital marketing services for Viva La Olive, a specialty gift shop in Wichita, KS that sells premium olive oils and balsamic vinegar from around the world. The store’s owners came to the team with an idea but had no branding (or even a name) established in a time crunch to open their new brick and mortar store within a few month’s time. They needed a new logo, website, and marketing to spread the word about the new store.
Lee Media Group worked with their team to understand their vision and goals, initially creating a logo that depicted the ethos of Viva La Olive’s new branding. The team then built a custom WordPress eCommerce website, complete with new content, navigation, and photos for website visitors to easily search and find information or buy products online. The custom, responsive website integrates with Clover, their in-store point of sale system, for easier payment processing and inventory maintenance. Viva La Olive’s new website is user-friendly for visitors to navigate and for staff to update recipes, products, descriptions, and prices on the backend. New keyword-rich content and optimized images helped Viva La Olive rank in online searches. Once the new website was established, Lee Media Group created an award-winning marketing campaign, which resulted in brand awareness and a successful store opening for Viva La Olive.
