When DeCODE Digital took on St Mary Medical Centre, the practice was an empty tenancy in Osborne Park with a lease and an opening date. No patients, no reviews, no search footprint. So rather than build a brochure for a medical centre, the agency built the practice’s first patient acquisition channel, and launched it before the practice itself.

A homepage countdown turned the wait into a reason to return. Every GP, nurse practitioner and allied health clinician received an independently indexable profile, because patients choose a doctor rather than a clinic. All twenty-five services, from the referral-free skin cancer clinic to on-site pathology, were given their own search intent. Navy and gold gave a business with no history the look of an established one.

St Mary Medical Centre opened on 8 June 2026 into a market that already knew where it was and who worked there. Two months on, the site holds position one for its core local search, has converted 869 patient actions, and recruits more new patients through organic search than through paid media.