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Season 13 Winner

Shopify Design
& Development
for Dawat Food

For winners
Web Excellence Awards Winner, Season 13
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From Bombay to Yorkshire! Combining a rich Indian heritage with their proud Northern roots, Dawat Food celebrate the great tradition & feasting occasions of authentic Asian food meal kits.

The ease of a takeaway with the love of a home cooked meal.

Wanting their customers to have an online shopping experience to match this ethos, they reached out to top Yorkshire Shopify agency Squashed Pixel.

Playing on the idea of a takeaway, the new Shopify store for Dawat Food was designed to have the feel of a physical takeaway or restaurant menu. In a unique approach Squashed Pixel designed the elements to not have depth like you’d expect online, and instead almost have a flat “menu” feel.

With subtle touches like the pop-out rollover on CTAs to always be focusing on the conversation rate and AOV whilst being sympathetic to the overall objective of a “flat paper” design.

Tantalise your tastebuds…..go have a browse of their menu.

The 20th Web Excellence Awards

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Deadline: December 11, 2026 30 days left