Flower Press Interactive partnered with Seneca Group to create a modern, flexible website centered on the needs of prospective clients and project partners. Through stakeholder interviews and user research, the team learned that visitors wanted to understand what Seneca Group does and also who they would be working with. Those insights shaped a site that connects team members directly to their project experience, highlights client testimonials throughout the user journey and clearly communicates the firm’s services across industries.
The redesigned website features intuitive navigation, search and filtering, detailed project pages and custom icons that reinforce Seneca Group’s brand. A dedicated services section gives a full view of the firm’s capabilities, while flexible content templates make it easy for the marketing team to publish project updates, news and thought leadership without relying on developers.
Built with WordPress and GenerateBlocks, the new site is designed to evolve alongside the organization. Instead of serving as a static portfolio, it works as an active marketing tool that showcases current work, demonstrates expertise and supports business development.
The result is a website that better reflects Seneca Group’s reputation, strengthens its online presence and gives it a scalable foundation for continued growth as the firm expands across the country.
