Sail 250® Virginia is more than a maritime festival; it is a once-in-a-generation global tribute to America’s 250th anniversary. The website was designed to serve as the digital flagship for this massive undertaking.

Our job was to ensure that Sail 250® Virginia had an immersive and visually stunning site to serve as information hub for all levels of interest and a support tool for regional tourism. Optimization for organic search and UX are of utmost importance for the site’s ROI. From event schedules to complex technical ship data the site offers in depth history in a way that compels visitors to engage with the site and ultimately onsite events.

Spanning 60 international ships and millions of expected visitors, the Sail 250® website is packed full of information, resources and engagement. Users will find interactive maps as well as opportunities to volunteer, be a part of the escort boats fleet, the festival fleet and even Adopt a Ship.

By prioritizing accessibility and interactive storytelling, the Sail 250® Virginia website invites the world to experience and learn more about Virginia’s rich maritime history and celebrate IT along with our nation’s 250th birthday!