Rogz is a pet gear brand founded in 1995 in Cape Town and now sold in more than 90 countries. In Australia it had been available for years through third-party retailers but never had its own direct-to-consumer website.
Insil built that first Australian storefront on Shopify. The UX is designed around Rogz’s dog and cat product ranges and a pet ID badge personalisation feature. SEO work aimed to establish the brand’s own site in a market where third-party retailers had already been ranking for its products for years.
