OTIF Ventures backs founders turning scientific research into solutions for the world’s greatest challenges. Its website relaunch needed to match that ambition. On arrival, a custom-drawn typographic identity slides open to introduce their new name with quiet theatricality. Bold type, video and an investments section that reads as an enviable portfolio of world-changing companies complete the picture. The masterstroke is what you don’t see: seven years of accumulated digital intelligence, preserved and reinvigorated rather than discarded as a new era begins. Strategic, precise and beautifully resolved.
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Credits
- > OTIF Ventures
- > Sam Purcell
- > Jake Brandford
- > Carlo Teofilo
- > Kyle Duncan
- > Richard Chapman Studio
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