Olney Community Collaborative (OCC), a nonprofit serving Philadelphia’s Olney neighborhood since 2008, partnered with Creative Repute to modernize its brand identity and digital presence to better reflect its vibrant, community-driven mission.
OCC’s former branding and website no longer represented the organization’s growth or the diversity of the neighborhood it serves. The site lacked cohesive design and functionality, particularly within its Business Directory, a vital resource for local entrepreneurs.
Creative Repute led a comprehensive rebrand grounded in strategy and accessibility. We developed a new logo inspired by Olney’s bridge arches and neighborhood greenery, symbolizing connection and growth, and created a detailed style guide to ensure long-term brand consistency.
We then designed and developed a customized, multi-page WordPress website aligned with the new identity. A revitalized Business Directory now allows users to search by category, name, or location, with complete listings that include contact details and imagery. The site is fully responsive and optimized for usability across devices.
To support engagement, we integrated newsletter functionality and implemented a customized donation system with recurring giving options. In addition, we delivered over twenty branded marketing assets, including business cards, sponsorship packages, slide templates, and apparel mockups, all provided in editable formats.
The result is a cohesive brand and digital ecosystem that strengthens community pride, improves access to local resources, and positions OCC for sustainable growth and deeper neighborhood impact.
> Olney Community Collaborative Case Study
