Meditelle supplies furniture and equipment to the medical, dental and beauty sectors. When new owners acquired the business in 2024, the websites could process orders — just about — but were losing customers at every turn. Traffic was healthy. Sales weren’t. Something in the buying journey was broken.

Sourcefour rebuilt both platforms from the ground up, then turned attention to the real problem: conversion.

After analysing user behaviour in detail, we completely redesigned the site in September 2025. Navigation was rebuilt so customers could browse by product type or by sector — whichever made sense for them. Category pages got smart filtering. Product pages were redesigned so every piece of information needed to make a purchase decision sits above the fold. A persistent side basket keeps customers anchored to their order. Live chat resolves questions in real time. User accounts make reordering effortless. Related products in the basket drive average order value without disrupting the experience.

Every decision was made on the basis of data, not assumption.

The results arrived immediately. Within weeks of launch: a 16% increase in orders, higher average order values, and a year-on-year sales increase of nearly 50%.

Same traffic. Same marketing spend. Dramatically better returns — because the site finally made it easy to buy.