Massey Hall and Roy Thomson Hall’s new website (by Substrakt) brings together four distinct venues under a single, cohesive digital experience.
Designed as a multi-site platform, it balances shared infrastructure with individual venue identities, making it easy for audiences to explore what’s on, book tickets quickly and discover the full breadth of activity across the organisation.
A strong focus on UX best practice and clearly defined user journeys underpins the entire experience, ensuring complex multi-venue content is presented in a simple, intuitive and accessible way.
From optimised on-sale journeys to improved event discovery and integrated storytelling, the new site simplifies complexity while celebrating the legacy, impact and future of one of North America’s most important music institutions.
