InTouchLink Case Study – 10Xing Qualified Leads While Cutting CPL by 50%
InTouchLink offers a business operations SaaS solutions for senior living communities. Their services include digital signage for senior living homes, activity calendars, and other services designed to enhance the senior living experience.
The Problem: Low-Quality Leads and No Accountability
The previous advertising agency was bringing in an abundance of low-converting, irrelevant, or otherwise unqualified leads.
When they questioned their previous agency, there was little explanation as to why. This lack of accountability suggested that the past agency was simply not putting in the necessary effort.
We connected with InTouchLink through cold outreach. Our focus on “qualified leads” and reducing “low-quality clicks” stood out. They wanted a higher quality B2B marketing strategy for targeting senior and assisted living communities.
Upon our initial analysis, it was discovered that approximately 50% of targeted keywords were set to “broad match.”
As in most cases we encounter, this resulted in a high number of low-quality leads being generated.
The resulting problem was that costly searches were being made for queries like “senior living homes,” which are unrelated to InTouchLink as a senior living management platform.
Results Snapshot
– 10X the number of qualified leads from 5-6 per month to over 50
– 50% reduction in cost per lead (CPL)
– Launched Microsoft and Google ad campaigns to expand reach and maximize results
– Identified and added over 1,000 negative keywords to optimize advertising campaigns, improving targeting and performance
– Implemented a complex automated CRM attribution system using Salesforce, eliminating manual data entry and improving lead management
– Integrated Attributor.io to cache and store lead information for future use, enhancing system efficiency
– Implemented 3 new landing pages
