GemIQ makes jewellery photography technology trusted by 20,000+ jewellers across 100+ countries. The website serves both a professional B2B trade audience and direct global eCommerce without compromising either experience.

Navigation is organised by customer type rather than product line, matching visitor intent to product context from the first click. A global trade show calendar, WhatsApp sales integration and multi-currency configuration make this a global B2B eCommerce platform rather than a product catalogue.

The design system (dark backgrounds, precision typography, premium restraint) communicates the same quality the GemLightbox produces for its customers’ jewellery.

eCommerce conversion up 44%. Average order value up 22%.