Avira Dental is a premium cosmetic and implant dental clinic in Penrith, NSW. The clinical outcomes were strong. The social presence wasn’t.
AIIMS built a content strategy from the ground up — organic and paid social treated as one unified system rather than separate workstreams. The direction was straightforward: lead with proof, build credibility through the clinician, and make the brand feel human enough that patients who are anxious about dentistry would feel comfortable reaching out.
The content covers real before and after clinical outcomes, Dr. Jay-led educational posts positioning the team as genuine experts, and in-clinic moments that reflect what the experience of visiting Avira actually feels like. All of it developed within AHPRA compliance guidelines. All of it consistent in tone and aesthetic across every platform.
The clearest measure of whether it worked: a prospective patient with severe dental anxiety found the clinic on social media, felt reassured by what she saw, and sent a direct message to book. She wrote that the content made her feel the clinic genuinely cared about patient comfort. That is the strategy in one message.
