Voted as ‘Sheffield’s Best Nightclub’ for 7 years, CODE hosts the biggest student events in Yorkshire. With the Covid pandemic drastically affecting the hospitality industry, the mission was to return front and centre stage within the nightlife scene.
Partnering with Swype, they accomplished this mission with a website redesign, innovative SEO strategy and guerrilla marketing techniques which resulted in a 19x return on investment generating over £1 million in gross ticket revenue over 12 months.