We rethought and relaunched a 2,000+ page site for a cultural icon. Our redesign breathes new life into BRIC‘s online presence, reflecting its 40-year legacy as Brooklyn’s creative catalyst. This digital overhaul extends beyond a traditional website to a dynamic content platform that seamlessly integrates video, making BRIC’s vast array of offerings easily accessible and engaging for a mobile-savvy audience. Our collaborative effort has resulted in a user-friendly, accessible, and visually striking digital space. Our work included prioritizing accessibility, improving navigation, and reorganizing content to create a clearer hierarchy. The new website positions BRIC’s mission and creative offerings front and center, inviting users to explore, engage, and participate in Brooklyn’s vibrant cultural scene like never before.