Boys & Girls Clubs of America launched a new campaign on July 1st, 2025 — America Needs Club Kids — calling attention to a simple but powerful truth: the future of our nation depends on the opportunities we create for young people today.
The need has never been greater. Today, 1 in 2 kids lack access to afterschool programs, and 1 in 7 are left alone after school — vulnerable hours when kids need guidance, connection, and opportunity most. At the same time, 2 in 3 fourth graders in America are not proficient in reading, and three out of four high school graduates say they feel unprepared for life after graduation.
Boys & Girls Clubs are changing that story. At Clubs, 97% of teens expect to graduate high school, compared to 87% nationally. And while just 1 in 4 high schoolers across the country have explored career options, two-thirds of Club 12th graders have. Club members are twice as confident as their peers in knowing what education or training they need to achieve their career goals.
America Needs Club Kids shifts the narrative: helping young people thrive isn’t just charity — it’s a strategic investment in the country’s future. In fact, for every $1 invested in Boys & Girls Clubs, an average return of $10.32 is invested back into the community — through improved outcomes in education, health, employment, and public safety. The impact is clear: when we invest in kids, everyone benefits.
America Needs Club Kids was launched bringing these stories to life on Instagram, LinkedIn and Facebook through compelling PSAs, and in partnership with celebrity allies and partners such as Superman the Movie, Bad Guys 2, The Today Show and over 45 corporate partners.
With the campaign launch, Boys & Girls Clubs has seen tremendous impact including growing social media engagements by 148%, earned media value by 28%, and overall brand awareness and familiarity by 3 percentage points
