The old website was a source of frustration for customers and no longer met the complex audience, territory or content management needs of the organisation. Data and content uploads were very manual and time consuming and site user experiences were inconsistent. In short, the site experience did not live up to the standards of an organisation renowned for excellence.
The new ABRSM website not only delivers and brings the new brand and digital design system to life, but also represents a more modern, accessible and intuitive touchpoint. Technically, it has a range of new capabilities built to deliver a first-class digital experience. The customer journeys for searching and booking individual exam types has been redesigned and there is an improved way of finding and downloading Exam Syllabuses. In short, the ABRSM teachers, learners and parents can now find and access the amazing content and support materials that are available to help people learn and live a life with music.
ABRSM said, “Our new website helps our existing audiences to find the information and support they want more easily. But we also think it’s important that we reach new audiences, to help more people engage and make progress with music. We wanted to open our doors that bit wider; to be more inclusive, to speak directly to learners, to tell more stories and to bring the joy of music back to our brand.
