Silverstone is more than just a circuit; it’s one of Britain’s most iconic destinations for world-class entertainment and hospitality, and Everything Connected has been committed over the last few years to ensure Silverstone has a digital experience to match.
We have worked with the Silverstone team to create an online presence that mirrors the high-octane energy of Silverstone. Our collaboration extends across UX/UI design, brand application, advanced analytics, Drupal development and continuous digital innovation.
In preparation for F1 2025, we undertook a strategic project to revamp Silverstone’s product and pricing pages, aligning with their goals of improved usability and an enhanced ticket sales experience. The project was executed in parallel with a technical refactoring initiative to optimise editorial workflows and overall website performance.
What puts us on the podium?
- Robust scalable solution: Easily scaling to a peak of 1.5million users over a two day period during the Formula 1 ticket launch with a peak of 80,000 concurrent users.
- Bounce Rate Reduction: Significant improvement across key F1 pages during the 2025 launch period, signalling greater user engagement, with an av bounce rate of 9.55%
- Conversion Rate Boost: Notable increase of 26.5% during ticket launch days, reflecting the effectiveness of the streamlined journey.
- Efficiency Gains: User session duration decreased from 2:55 to 2:00 minutes, indicating faster navigation to desired information during key ticket launch days
Challenges and Innovations:
The project addressed the increasing complexity of Silverstone’s ticketing offerings, particularly the growth in product variations. Our design minimised cognitive load for users, integrating dynamic filtering and modular content blocks to present information more intuitively. By collaborating closely with the Silverstone team, we ensured alignment with broader architectural improvements, enabling efficient management of ticket data.
