SanJac Alpha entered the ETF space with the launch of two actively managed fixed-income ETFs and a new website built to make sophisticated fund information easy to navigate for both individual investors and financial professionals.

SunStar Strategic led content and strategy, working with SanJac Alpha to organize fund pages into a tabbed structure covering Fund Facts, Top 10 Holdings, Premium/Discount, Performance and Fund Documents. Visitors can quickly find the level of information they need without scrolling through a long, information-heavy page. An integrated glossary defines investment terminology right where visitors encounter it, and automated data feeds update key fund data without manual upkeep. Design and development partner Sproutbox built the experience with a clean, contemporary visual identity across desktop, tablet and mobile.

Since launch, the site has featured SanJac Alpha’s CIO in 26 media appearances and interviews, including Bloomberg, Reuters, MarketWatch and the Schwab Network, alongside nine original market commentary pieces. Together, they have made the site an ongoing platform for the investment team’s perspectives, not simply a destination for fund data and disclosures.