Gray Whale Gin needed a website that could carry its breezy “California Vibes” personality while doing the hard work of converting curious white-spirits drinkers into gin lovers. Walk West led a full UX, brand, technical, and SEO discovery audit, then rebuilt the site from the ground up. The new site has a filterable cocktail section with video and mixology tips, a conservation hub spotlighting ocean-protection partners, and a consistent, mobile-first brand system across 75+ pages.
One year after launch, the redesign had driven a 45% lift in engagement rate and a 148% increase in average session duration.
