Bellweather elevated Discover Halifax‘s online presence by weaving together visually captivating design, SEO optimization, and insightful research.
Showcasing Halifax’s diverse landscapes and urban attractions across nine regions, the site draws on innovative strategies and local artistry, including collaboration with Mi’kmaw Nation artist Aaron Googoo. Through interactive workshops and a deep dive into search trends, we crafted a user-friendly design that bridges visitor interests with rich content. Our work highlights Halifax’s charm and expansive experiences, integrating a mobile-first approach and speedy performance to ensure a seamless user experience.
