Arnold Schwarzenegger is on a mission to bring positivity to the world. His daily newsletter and podcast, Arnold’s Pump Club, aims to make it easier to live a healthier, happier life without all the confusion and stress.
We worked with Arnold’s team to create a recognizable brand identity and website to host newsletter and podcast content and sell limited edition merch.
The identity builds on iconic moments from Arnold’s life and is paired with bold type and bright color throughout. Playful interactions bring the website to life, including a number of hidden easter eggs.
