Star Car Wash is Australia’s leading car wash brand, with over 150 locations nation-wide. We were engaged to transform their web experience, including the launch of online booking, vouchers & a loyalty portal. From a UX perspective, we commenced by conducting extensive stakeholder workshops, grouping their critical user personas. From there, we then crafted user flow maps to ensure we were creating seamless journeys for location-finding, online booking, and more. From a UI standpoint, we extended the brand and created digital-friendly new elements & assets including slanted geometric patterns inspired by the star icon/brand. We also looked to consolidate content across the board, instead of utilising visual cues & rich media to assist in both storytelling and prompting users to take specific actions. The project was a resounding success, as evidenced by a 26% revenue increase and a 22% online booking increase.