Lichtena and the neologism of the ‘angry skin’
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SilveraroEV AR is a native iPad app that allows GM Brand Ambassadors to use the new 2023 SilveradoEV truck as an AR marker that triggers hotspots. The engagement features several 360º skydomes, 3D interior, video content and interactive game. GM has used the app at every major auto show in North America throughout 2022.
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